I think it’s common knowledge by now that, if you want to increase the chances of your content going viral dramatically, you go to BuzzSumo, Traffic Fresh, or whatever viral research tool you’re using, look for content that’s already gone viral in your niche, and create content that’s similar or better than it.
But let’s say you spent the time creating the content, tried to promote it on Facebook or Twitter, yet it doesn’t go viral as you anticipated. What went wrong?
Well, here’s the key step most people miss:
They recreated the viral article, but they didn’t recreate its social sharing structure. And by social sharing structure, I mean… how the content looks like when it’s being shared on social media.
For example, if the article you’re trying to recreate originally went viral on Facebook, then you’ll need to see how the article looks like on Facebook when people share it. By using their Debugger Tool.
Then, you take the necessary steps to make sure when people share your improved viral article on Facebook, it has a similar look. In terms of the featured image thumbnail, title, and descriptions. After all, these are the things people see when they decide to click on your link and start reading.
But this is the part that most people miss when trying to create a piece of content that goes wild…
Do the same thing with a post that went viral on Twitter, or any other social network. Recreate as much as possible how that post looks like when it’s shared on the social network.