We’ve all experienced this before at some time in our internet marketing careers. And it leaves you frustrated every single time.
You’re trying out some stuff to get more traffic, leads or conversions. You’ve done everything that new course told you to do, that the gurus told you to do, that popular wisdom says you should do…
But you’re getting poor results. Terrible results in fact. Nothing at all like the numbers you’re seeing other people getting.
So what do you do now?
According to master marketer, Ryan Deiss…
Forget about what everyone else is telling you to do. Do the exact OPPOSITE of what you’re doing now. And from there, work your way back to the ‘middle’.
Small changes give small results. Huge changes give you huge results.
This comes from his own experience trying to make money blogging the way the gurus tell you to do it:
We tried making money blogging the way the so-called gurus told us to… it didn’t work. So we started breaking their rules. We started testing. In the end, we developed our own system.
You’ve probably been told that a “clean” and “minimalistic” site design is the best way to go, right? For some reason, despite looking more professional than 99.9% of all other sites in the survival niche, this design just wasn’t cutting it.
So we tried something new. When it comes to testing, I’m a big believer in testing BIG! In other words, if something isn’t working, don’t make a minor tweak…go to the opposite end of the spectrum and work back to the “middle” or you’ll wind up doing test after test with little or no change in result.
So that’s just what we did. We swung the pendulum all the way from clean and minimalist to cluttered (and as some have told us) downright UGLY!!
Crazy as it sounds, this cluttered design beat the crap out of the slicker, cleaner version…it wasn’t even close! Almost immediately, we began to see our key metrics tick upward.
And that was just one example…
Trying everything, but nothing works out for you? Try doing the exact opposite and work your way back to the middle. Test big…
~ How We Grew a Blog from ZERO to $6 Million | Digital Marketer