If you’ve been doing some rather aggressive link building campaigns lately, or if you’re just buying a newly expired domain, it can be a good idea to check whether the site’s been hit by a spam penalty.
SEO pro, Greg Morrison, shares this little trick for quickly finding out whether your site’s been penalized in Google or not.
Linking to your money site with an expired PBN domain that’s been penalized can be dangerous, so all the more reason to try this out.
Simply take your site’s domain name, and search for it while removing the dot in Google. For example, if your domain name is:
Search in Google for:
Notice how I removed the space there? If your site’s not penalized you should show up somewhere on the first few pages. If you’re nowhere to be found after 3 or4 pages in, it’s likely your site or domain has a penalty.
If you’re unsure, another thing you can do to check is add a keyword (preferably a more uncommon one) from your site’s Title into the search. You should show up in the top spot for this, or on the first page at least.
For example, if your site’s Title is:
The Lowdown on SEO in Delaware
Then try searching for:
delawareseo org lowdown
Trying to find out whether your newly purchased expired domain has an existing penalty on it?
Greg recommends putting up a quick and simple site with random filler text, and getting it indexed in Google. Then you can try this test before using the domain as a PBN. Or as a new money site.
~ SEO Anchor Text Update Part 2 | YouTube